If you're curious about why a Beatons Franchise is such an
attractive proposition - or you know someone who has a secret dream to own a
tearooms which oozes gracious hospitality show them this! It's a shortened and
slightly updated version of an article which appeared in Making Money
Magazine's November 2015 issue.
Franchising provides a much more secure option than setting up a new
business from scratch. Indeed, neither of our first two Franchise Business Owners had run their
own business before but wanted to take the leap into having their own family
enterprises.
'Beatons Tearooms and Bookshop group makes owning a tearooms that delivers generous value and 'gracious hospitality' an affordable reality.
With its name and styling inspired by society photographer
Cecil Beaton and distinguishing itself through table service, loose-leaf teas,
home-baked cakes and light meals, the retirement and 'baby-boomer' market is
proving hungry for Beatons' offering.
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| Paul Mitchell, Crowthorne Franchisee left and Patrick Duffy, Beatons Founder right |
Beatons enjoys a 'best of breed'
reputation in the South West where the brand is recognised as delivering a
sophisticated and contemporary take on the quintessential traditional English
tea room. With a values-based ethos to serve the growing swell of people
wanting to offset the online-overwhelm with 'real world' engagement in
convivial, culturally stimulating and calm surroundings, its model is proving
highly successful and is being rolled out throughout the UK.
Founded by Wiltshire
entrepreneur, Patrick Duffy, the group capitalises on the continuing growth in
the beverage sector and by filling the gap created by the loss of the
independent book shop (its 'curated' book choice prompting extra add-on
spend). Mirroring its attentiveness to customers is its full service to
franchisees, Paul Mitchell, franchisee said,
'From the outset Patrick allayed my fears - and is turning a daunting challenge into a great adventure.'
'From the outset Patrick allayed my fears - and is turning a daunting challenge into a great adventure.'
Do you know someone who you think might be looking for a change of direction? Please alert them to this article! Is it you?
For full details as to what you get for your investment contact Samantha Clegg, our Franchise Manager on 01747 871819 (opt 2) and she'll be delighted to help.