#beatonstearooms: what's it like to own one?

A picture paints a thousand words, so a video probably paints a million! Our Franchise Business Owners are creating their own legacy of memories - aside from their successful enterprises.

Apart from the possibility of making your dream of owning a tearooms a reality, the biggest return isn't something we can put into words. It's the feeling of pride which comes from walking into your Beatons and seeing what you've created... watch the video and see what that might be like...

Here are a few other benefits to help you judge whether you being a Beatons franchise might be right for you:

• Affordable Option - deliberately low initial franchise fee Compared to other franchises in the hospitality and food sector - and indeed the cost of setting up your own tearoom from scratch - Beatons is an affordable option with a manageable initial franchise licence fee.
  
  
• Security - support at every stage  We take great care in ensuring you're right for us and we're right for you, so our selection process gives us both plenty of time to ensure you feel comfortable and clear before deciding to go ahead.
  
  And right from the outset - from finding the perfect location to full training, working with you to organise your grand launch party and as you grow - our experienced team guides and supports. We know what works - and how to get everyone talking about the best new tearooms in town!

• Expertise and a Sense of Belonging  By becoming part of the Beatons group you have all the back up of proven systems, brand strength, and both marketing and operational expertise with the pride of knowing your Beatons is part of a group founded on sound values and delivering 'gracious hospitality' to your local community.

If this has aroused your curiosity, why not take the next step and request a Franchise Prospectus? Call Samantha, our Franchise Manager on 01747 871819 or fill in our Franchise Enquiry form, link here.  

#beatonstearooms: Celebrates World Poetry Day every March!

Here at 'Beatons Central' (our HQ) we believe poetry belongs everywhere, including the business environment. Poetry is part of our brand and we raise a cup of our finest loose leaf tea to all UK poets celebrating World Poetry Day.

As well as a poem postcard being commissioned for each location we launch a new tearooms in, every new Franchise Business Owner is presented with a copy of  'Distinguished Leaves: Poems for tea-lovers' so they can get to know their teas and (possibly for some) discover poetry can be fun and inspiring! Written by our House Poet and Non-Executive Director, Liz Darcy Jones - who also happens to be a Tea Poet -  it's a delightful book which brings the characters of different teas to life in a most poetic way.

Take a look at this commissioned poem below also by Liz. It is functional! We use it to seek out initial interest from potential franchisees to join Beatons in the next step of their success story.

Could You Be Our Cecil?

Are you our Cecilia? Or could you be our Cecil?

Name and gender? Irrelevant, but don't stay nestled

fast asleep in dreams of elegant spaces where you'd serve high tea

Wake up! Today is full of opportunity...

At Beatons, books, tea, coffee, calm and carrot cake

give the best of everything guests take their time and pleasure

while we enable you to serve with grace the kind of customers we all treasure

Beatons offer you their brand of care and expertise

benefitting you as Beatons franchisees

Are you our Cecil, friend of Cha and teabud Ms Camellia?

Is being organised a joy, and serving cake to rival Delia?

then, like Beaton make your mark and set yourself apart

from creatures of the commonplace, align yourself with those who value art

do you want a business that not only makes you money but warms your heart and satisfies the rumble in your tummy?

Join Beatons' founder - Patrick - help the British economy

make serving a profession! Are you nodding Cecil, smiling Cecily?

Perhaps you are our kind of franchisee?

Reproduced courtesy of the author

Copyright © 2013 Elizabeth Darcy Jones

For more information regarding Franchising click here.

Beatons Central

#beatonstearooms: F is for...Franchise Focus!

Sometimes it seems as if serendipity arranges things to fall magically into place. February 2017 was scheduled as our 'F is for...' feature in Beatons Bulletin - our monthly newsletter distributed across all our tearooms for customers' delight. It was also the month when we were at The Franchise Show at London's Excel!  So 'F was perfect for Franchise Focus'. 


We had a fabulous show with our (now) Beatons' Petersfield Franchise Business Owner earmarking us out for her first stop.  Now she has her own Beatons Tearooms!

Want to know how we care for our Tearooms Owners? The gracious hospitality, restorative experience and generous value which you experience as a customer are also embedded - in different ways - in how our franchisees are cared for.

Ensuring a confident start!
Months before a franchise opens, the 'Beatons Central' team visit the location and delve into the library's reference section, trawl through community websites and do that old fashioned thing (we love) called talking to the locals. All to determine precisely the engagement and creative mix for successful launch events - and the all important ongoing marketing strategy. 

Oh, and our House Poet, Liz, goes incognito to conjure up a poem postcard so the Franchise Business Owner has something unique and inspiring to give away free from the outset. And with a start-up manager working alongside the franchisee in the first month, the franchisee can enjoy feeling a proud local business owner from day one.

Behind the scenes on keyboards and screens!
Sweating the small stuff - like financial processing - can be fiddly and time consuming. For new and established tearooms alike the Central team are all geared up and happy to take care of this, freeing the franchisees' time.

Weekly support and a lot of thought...
Unlike some franchises, ongoing undivided attention and encouragement through one to one  weekly meetings and regular visits is part of providing generous value.

And of course, our customers know, all kinds of events, promotions and new additions to the menu mean there's always something new to come in for, apart from your favourites!

Landed here because you're curious about becoming one of our franchisees? There's much more to it than that! Click here to learn a bit more...

#beatonstearooms: E is for...the Elegance

'What is elegance? Soap and water!'- Sir Cecil Beaton

Sir Cecil Beaton made his mark as a portrait photographer for the most beautiful celebrities, such as Audrey Hepburn, and socialites of his day. As a costume designer he not only knew beautiful women, he himself became a member of the International Best Dressed Hall of Fame. And while it may take a bit more than soap and water, it's true the women who manage to maintain consistently well manicured hands and feet, glowing hydrated skin and shiny, silky hair are extremely elegant.

Inspired by the elegance and style that was extravagant during the 20's, we pride ourselves in our stylish, elegant surroundings and always aspire to deliver charming service.

But how do we deliver elegance?

Well, our beautifully bespoke Villeroy and Boch china and the rolled fluffy hand towels in the bathrooms assist...  And all our staff are trained to provide a welcoming, dignified service and their appearance to be neat and well presented - using plenty of soap and water of course!

Some of the elements which we recognise help to create a sense of 'elegance' is by being self-confident ourselves so all our attention can be on you, the customer; also taking care of little extra needs you might have so your experience is smooth; and even when we're having an 'off day' to try and put that behind us so that you, the customer feel special.

These days there are any number of things which conspire to steal our natural 'elegance'. Taking a little time to ensure you feel elegant by allowing yourself time to rest and may be relax in a bubble bath, will pay high returns to your family and friends so you're able to add a splash of Cecil Beaton elegance to your festive season.

As the Beatons brand continues to grow we are actively seek-ing new franchisees both in the UK and overseas… We are seeking hard-working, dedicated and capable people to become Beatons franchisees with the sparkle and passion that comes with turning a dream of owning a tearoom into a reality.

If you are interested in finding out more about our Beatons Tearoom Franchise opportunity please contact us and request a Franchise Application Form. More information can be found here.

#beatonstearooms: a legacy which franchising makes possible

If you're curious about why a Beatons Franchise is such an attractive proposition - or you know someone who has a secret dream to own a tearooms which oozes gracious hospitality show them this! It's a shortened and slightly updated version of an article which appeared in Making Money Magazine's November 2015 issue.  Franchising provides a much more secure option than setting up a new business from scratch. Indeed, neither of our first two Franchise Business Owners had run their own business before but wanted to take the leap into having their own family enterprises.

'Beatons Tearooms and Bookshop group makes owning a tearooms that delivers generous value and 'gracious hospitality' an affordable reality. 

With its name and styling inspired by society photographer Cecil Beaton and distinguishing itself through table service, loose-leaf teas, home-baked cakes and light meals, the retirement and 'baby-boomer' market is proving hungry for Beatons' offering.

Paul Mitchell, Crowthorne Franchisee left
and Patrick Duffy, Beatons Founder right

Beatons enjoys a 'best of breed' reputation in the South West where the brand is recognised as delivering a sophisticated and contemporary take on the quintessential traditional English tea room. With a values-based ethos to serve the growing swell of people wanting to offset the online-overwhelm with 'real world' engagement in convivial, culturally stimulating and calm surroundings, its model is proving highly successful and is being rolled out throughout the UK.

Founded by Wiltshire entrepreneur, Patrick Duffy, the group capitalises on the continuing growth in the beverage sector and by filling the gap created by the loss of the independent book shop (its 'curated' book choice prompting extra add-on spend).  Mirroring its attentiveness to customers is its full service to franchisees, Paul Mitchell, franchisee said,

'From the outset Patrick allayed my fears - and is turning a daunting challenge into a great adventure.'

Do you know someone who you think might be looking for a change of direction? Please alert them to this article! Is it you?

For full details as to what you get for your investment contact Samantha Clegg, our Franchise Manager on 01747 871819 (opt 2) and she'll be delighted to help.