#behindthescenes: social media tip - why use rhythm & rhyme?

David Bamber reading his
winning poem Blandford 

Well, you can see how effective it is if you think back to all the advertisements you really love!  Our #rhymesnocrime week a few years' back increased our twitter followers three times more than a usual week, with more retweets too!  We also think - from the number of tweets that were favourited that they added some sparkle.

Remember:

'A Mars a day helps you work rest and play...'

And how about Classic FM's use of it?

The psychology is really simple - we associate  rhyme with being children and that means PLAY.  We like play... it adds sparkle, the beat ignites heart, passion and inspiration.

Beatons uses rhyme, rhythm and poetry as part of its brand.  Pop in and pick up a free poem postcard and share it with your mum, your children or just read it out loud and see if it doesn't bring a smile to faces.