#beatonsbod: Patrick who rides a white swan!

What's your role and what do you like best about your job? 

I'm Patrick and founded Beatons in 2011. Occasionally - to remind myself what we're all about - you might still see me serving customers at both Tisbury and Blandford! I most like enjoy seeing our managers and Franchise Business Owners getting excited about their businesses thriving and sharing their understanding of what fuels that - doing things 'the Beatons' Way'.

What's your favourite edible or drinkable from our menu?

I've just tested and given the thumbs up on our new Protein Rich/Low Carb Prawn and Crushed Avocado Wrap (from our Elegant Options Lunch Menu). It's tasty AND keeps me trim!

And how about your favourite book from our shelves?
Patrick Duffy,
Founder of Beatons Tearooms Group
It changes frequently because I'm always tempted by the new titles when we're selecting our 'tailored for you' curated book selection. However, right now I'm absorbing the best-selling 'Essentialism: The Disciplined Pursuit of Less' by Greg McKeown so we can grow with greatest speed AND ease.

Which of the ways we like to go about things at Beatons means most to you and why? Hmm... too difficult to choose! Although our core reason for existence is to deliver 'generous value, a restorative experience and gracious hospitality with heart and passion, elegance and attentiveness', you could sum them all up with the word 'integrity'. It's the bedrock of the values based business Beatons is.

Gracious except when taking off!
If you were an animal, bird or creeping creature what would you be and why? The team will be unsurprised to hear it would be a swan.

I've used this beautiful bird's way of taking off as a metaphor for when we launch a new tearooms - a huge amount of effort and rather ungainly flapping and thrust for quite a long stretch to lift a noble bird into graceful flight! They are so elegant and yet strong too.

What - outside work - makes your skin tingle? It could be a dream, activity (printable!) or piece of music! Perhaps there's a clue in the answer to the last question... I love flight in all its forms. Getting my pilot's licence would give me a huge thrill, once we've got our first ten franchises under our belt!

If you could do one thing to change the world for the better what would it be? You'll have to settle for two:  I'd find a way to eliminate corruption from politics and shift perceptions of the hospitality and catering industries so that it was viewed like it is in France, as a serious profession.