|David Bamber reading his|
winning poem Blandford
'A Mars a day helps you work rest and play...'And how about Classic FM's use of it?
The psychology is really simple - we associate rhyme with being children and that means PLAY. We like play... it adds sparkle, the beat ignites heart, passion and inspiration.
Beatons uses rhyme, rhythm and poetry as part of its brand. Pop in and pick up a free poem postcard and share it with your mum, your children or just read it out loud and see if it doesn't bring a smile to faces.